Improving your positioning on Booking.com is crucial to increase the visibility of your property and, consequently, your bookings. Here are some practical levers to work on.
1. Geographical Proximity
Booking.com displays properties based on the location searched by the user. While you can't influence this aspect, it's important to be aware that your property will only appear in searches relevant to your location.
2. Good Reputation
Positive reviews and a high rating score can significantly improve your positioning. Strive to enhance your services to receive positive reviews from your guests.
3. Maintain Your Profile
Complete your property's profile with high-resolution photos, detailed descriptions, and a list of services offered. Booking.com rewards properties with complete profiles with better positioning.
4. Competitive Pricing
The price of your property should be in line with those of your competitors. A price that's too high or too low could lead to a penalty in positioning.
5. Commission Percentage
Increasing the commission percentage you recognize to Booking.com can help improve your visibility on the search engine.
6. No Restrictions on Bookings
The fewer restrictions you have on bookings, the greater your visibility will be. For example, offering free cancellation up to a certain date can give more security to the customer and lead them to book at your property.
7. Always Be Visible
Making your property always available, even during high season, can improve your visibility. Booking.com rewards properties that do not put limits on bookable dates.
8. Use Loyalty Programs
Programs like Genius can help you rank higher than your competitors, increasing your bookings.
Remember: each property is unique, and what works for one may not work for another. Experiment with different strategies and find the one that works best for you.